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Ford Holiday River Parade

November 26, 2021 @ 6:00 pm - 8:00 pm

$15 – $40

Santa and Mrs. Claus are back in 2021 with more glitter, glee, and toys to carry on this wonderful holiday tradition!

The Ford Holiday River Parade is a timeless San Antonio tradition and is celebrating its 40th anniversary this year! Join us for a spectacular one-hour parade along the San Antonio River Walk featuring illuminated floats decorated to honor the last 40 years of holiday parade celebrations. Parade participants include celebrities, bands and lavishly costumed entertainers.

This ticketed, televised event will begin with entertainment at the Arneson River Theatre at 6 p.m. with the televised portion beginning at 7 p.m.

Several free viewing areas are offered on the parade route (bring your own chair) – these spaces are available on a first-come, first-served basis: North side of the River Walk between Lexington Ave. and Richmond Ave. AND the south side of the River Walk between Richmond Ave. and Navarro St. AND the south side of the River Walk between Navarro St. and N. St. Mary’s St.

Tickets for this event are on sale NOW.

Ticket prices range from $15 -$40. Children 2 years of age or older will need a ticket. Tickets are non-refundable.

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